Local SEO is a convention of optimizing the website for increasing the visitor’s traffic, which will lead to brand awareness through local search. Generic tasks that are associated with SEO are locating a business from their local keyword, or optimizing them on Google’s business profile. But a question arises how does this work? It works like any common google search, when a keyword is typed google will scan its index to give the most relevant result to that person. Certain factors make the local SEO more effective than traditional marketing. Setting up local SEO doesn’t require a large amount of investment. Moreover, the local SEO unique rankings include these prominent features
• Location factor
• NAP citation
• Commonly searched upon keywords
• Map star ratings
• Online reviews sentiments
Local SEO might seem technical but it’s a simple process and once it’s set up the business can track its leads, traffic, and target customers. So, let’s break down SEO into simpler steps. So, you are convinced about local SEO finer details from these 5 steps below.
1. Sign up on google my business.
Make sure to register your page, add all the necessary and required information about your business. A compelling profile picture and logo would enhance your rank, and your business will be likely clicked upon. The images should be compelling and related to the business. Also, add multiple pictures with target keywords as labeling.
Proper categorization is integral for local SEO, the business should be categorized for what they specialize in. for instance if the business is a Chinese restaurant specializing in Chinese and Asian cuisines then the right category should be described such as “southern Asian restaurant”. google vouches for electing minimal categories limiting strictly to the categories the business is falling in.
3. Keyword research
As a business owner, the individual must be aware of imperative keywords, when consumer search for anything they use keywords, as an illustration, a person is looking for summer t-shits so they will search with “best summer t-shirts”, “female summer t-shirts”, “t-shirts for summers”. Such keywords represent a buyer intent and recognizing them is important for business.
4. Competitor analysis
A business should have an analysis of its competitors and keep a lookout for their keywords as well, every intelligent business peculates the keywords from its competitors. Ransacking keywords from one business to another is also how the local SEO operates, this way it’s healthy and efficient because consumers are exposed to multiple options for one item.
5. Be solicitous for Google trends
Before concluding the keyword list, always check for google trends it mentions current interest and ratings of certain keywords. Moreover, the business will learn about regional areas as well and give them an idea of their product placement. One keyword might not be beneficial for a certain location but it would be working well for another location. All this can be only known if google trends are analyzed and studied properly.